LinkedIn Fundamentals for Helping Professionals
You don't need to become a LinkedIn influencer to make the most of LinkedIn!
Are you making the most of LinkedIn, or are you one of the many helping professionals who has a profile but isn't quite sure what to do with it?
Perhaps you've been quietly observing other people's posts, wondering whether you should contribute to the conversation. Maybe you've considered updating your profile, expanding your professional network or exploring new career opportunities, but you're not sure where to begin.
Or perhaps you're already active on LinkedIn and would like to be more intentional about how you use it.
Whatever stage you're at, I'd love you to join me for Let's Talk LinkedIn, a practical and interactive online masterclass designed specifically for helping professionals.
We'll explore how LinkedIn can support your professional identity, meaningful connections, career opportunities and professional development, while considering the ethical responsibilities and boundaries that matter in our professions.
Tuesday 24 November 2026 | Live online via Zoom
Australian start times:
10:00 am AEST | Queensland
11:00 am AEDT | NSW, Victoria, ACT and Tasmania
10:30 am ACDT | South Australia
9:30 am ACST | Northern Territory
8:00 am AWST | Western Australia
Duration: 90-minute masterclass, followed by approximately 15–20 minutes of Q&A.
Price: $129 AUD
Includes access to the recording, a downloadable PDF workbook and a certificate of completion once the required activities have been completed.
Can't attend live? You're still welcome to register and watch the recording afterwards.
Let's Talk LinkedIn
LinkedIn Fundamentals for Helping Professionals
$129 AUD | Live online masterclass + recording + PDF workbook
You don't need to become a LinkedIn influencer to make the most of LinkedIn!
Perhaps you've had a LinkedIn profile for years but haven't updated it in ages. Maybe you enjoy reading other people's posts but wouldn't dream of writing one yourself.
Or perhaps you're already using LinkedIn and wondering whether you're making the most of it.
Whether you're starting your career, considering your next professional move, stepping into leadership or wanting to expand your professional network, LinkedIn has plenty to offer.
Join me for a practical, interactive masterclass where we'll explore how LinkedIn can support your professional identity, help you develop meaningful connections, discover career opportunities and contribute to conversations that matter to you.
And don't worry, you won't be expected to post every day or become a content creator!
When is the masterclass?
Tuesday 24 November 2026
Live online via Zoom
Australian start times
10:00 am AEST | Queensland
11:00 am AEDT | NSW, Victoria, ACT and Tasmania
10:30 am ACDT | South Australia
9:30 am ACST | Northern Territory
8:00 am AWST | Western Australia
Duration: 90-minute live masterclass, followed by approximately 15–20 minutes of Q&A.
Price: $129 AUD
Can't attend live? You're still welcome to register. All registered participants will receive access to the recording afterwards.
Does any of this sound familiar?
You've got a LinkedIn profile, but you're not entirely sure what to do with it.
You enjoy reading other people's posts but feel uncomfortable putting yourself out there.
You'd like to expand your professional network but feel awkward connecting with people you haven't met.
You're interested in career or leadership opportunities but aren't sure how LinkedIn could help.
You've wondered what to post, who to tag or whether you should be commenting more often.
You're concerned about privacy, confidentiality, professional boundaries or how your posts might be perceived.
You're already using LinkedIn but would like to be more intentional about how you spend your time on it.
If any of these sound familiar, I'd love you to join me.
What will we explore?
This isn't a technical tutorial where I'll spend 90 minutes showing you which buttons to click.
Instead, we'll look at practical examples, explore some of the unwritten rules of LinkedIn and consider how you can use the platform in ways that align with your professional identity, values and goals.
1. Where are you in your LinkedIn journey?
Whether you're a complete beginner, a quiet observer or someone who regularly posts and engages, we'll explore where you're currently at, what might be holding you back and what you'd like to achieve.
2. What do you stand for?
What matters to you professionally? What are your values, interests and areas of expertise?
We'll explore how your professional identity can guide the way you present yourself, connect with others and contribute to conversations on LinkedIn.
3. Your LinkedIn profile
What does your profile communicate about you?
We'll discuss profile photographs, headlines, About sections and ways to present your professional experience, qualifications and interests.
And yes, we'll have a little fun exploring what NOT to do with your LinkedIn profile photograph!
4. Networking without the awkwardness
Should you connect with someone you've never met? What should you say when someone accepts your connection request?
We'll explore networking etiquette, developing meaningful professional relationships, tagging and connecting with people beyond your immediate workplace or sector.
5. Career opportunities and professional development
LinkedIn is much more than a job board.
We'll explore how it can help you discover career pathways, research organisations, learn from others, identify leadership opportunities and expand your professional connections.
6. Posting, commenting and finding your professional voice
Do you need to post regularly to benefit from LinkedIn?
We'll explore different ways to participate, including posting, commenting and engaging with professional conversations.
We'll also discuss the algorithm, communicating with purpose and finding an approach that feels appropriate for you.
7. Professional boundaries and ethical considerations
As helping professionals, we have responsibilities around confidentiality, privacy and professional conduct.
We'll explore ethical considerations, professional boundaries, employer expectations and ways to make thoughtful decisions about what you share and how you engage.
Who is this masterclass for?
Let's Talk LinkedIn has been designed for helping professionals at different stages of their careers, including:
Social workers, counsellors, psychologists and allied health professionals
Students, graduates and emerging practitioners
Experienced professionals considering their next career move
Aspiring and established leaders
Private practitioners and professionals running their own businesses
Professionals wanting to expand their networks, learn from others and contribute to conversations in their sector
Whether you've never used LinkedIn, have a profile you rarely look at or already engage regularly, you're welcome.
You don't need any previous LinkedIn experience to attend.
What will you take away?
By the end of the masterclass, you'll have had the opportunity to:
Reflect on your current relationship with LinkedIn and what might be holding you back
Develop greater clarity about your professional identity, values and interests
Identify opportunities to strengthen your LinkedIn profile
Explore practical ways to develop meaningful professional connections
Understand different approaches to posting, commenting and engaging
Consider ethical responsibilities and professional boundaries
Identify realistic next steps that align with your goals
The aim isn't for everyone to use LinkedIn in the same way.
It's about understanding how LinkedIn might be useful to you.
What's included in your $129 registration?
Live 90-minute online masterclass
Join me for an interactive session with practical examples, reflective activities and opportunities to participate.
15–20 minutes of Q&A
You'll have an opportunity to ask questions following the masterclass, including questions submitted beforehand.
Access to the recording
All registered participants will receive access to the recording after the live session.
If you can't attend on 24 November, you can still register and watch the training afterwards.
Downloadable PDF workbook
You'll receive a PDF workbook with reflective activities, practical exercises and space to develop your own LinkedIn action plan.
Knowledge quiz and feedback survey
Following the training, you'll complete a short knowledge quiz and feedback survey to meet the requirements for your certificate of completion.
Certificate of completion
Once you've completed the required activities, you'll receive a certificate of completion for your professional development records.
Price: $129 AUD
What have participants said about my previous training?
If you haven't attended one of my training sessions before, you might be wondering what to expect.
Through Jazmin Pursell Consulting, I deliver professional development that encourages participants to reflect, ask questions and consider how the learning applies to their own professional circumstances.
And participant feedback is something I take seriously.
Feedback from Boundaries as Practitioners
78% expressed interest in attending future events
14 out of 18 survey respondents indicated an interest in future events.
4.3 out of 5 average training rating
Based on 18 participant survey responses.
4.3 out of 5 average likelihood-to-recommend rating
Based on 18 participant survey responses.
Source: Boundaries as Practitioners Masterclass Series Feedback Survey, January–June 2026. These results relate to a previous training program, not Let's Talk LinkedIn.
In participants' own words
“It was amazing.”
“Excellent training.”
“Well planned and thoughtful.”
“I like that you include some personal experience, and normalise/humanise the experience of burnout.”
Feedback from previous Boundaries as Practitioners training participants.
For me, professional development should offer more than information to listen to. It should also create opportunities to reflect, consider different perspectives and identify what you might do differently afterwards.
That's the approach I'll be bringing to Let's Talk LinkedIn.
Hi, I'm Jazmin!
I'm an AASW-registered social worker, professional supervisor, founder of Jazmin Pursell Consulting and host of the Not Another PD podcast.
I hold a Master of Social Work and a Master of Mental Health, and my professional experience spans counselling and therapy, child protection, disability, mental health, education, professional supervision and leadership.
I've worked with people across the lifespan through direct counselling and therapy practice, and I've also taught and supervised in the Master of Counselling program at Edith Cowan University.
Much of my work involves supporting helping professionals and leaders to reflect on their professional identity, navigate career decisions, clarify their values and develop professionally.
I've been using LinkedIn since approximately 2019, although I certainly didn't start out feeling confident about it!
When I first heard about LinkedIn as a social work student, I genuinely wondered whether it was some kind of Tinder for professionals.
I wasn't particularly enthusiastic about the idea of strangers knowing where I'd worked or having access to information about my professional background.
Eventually, I joined and spent quite some time quietly observing what other people were doing.
Since then, LinkedIn has become a valuable part of my professional life.
I've developed relationships with professionals across different sectors, been approached about employment opportunities, received enquiries about my services and connected with people I might otherwise never have met.
I'm not here to promise you'll suddenly have thousands of followers or become a LinkedIn influencer.
I want to help you understand how LinkedIn might be useful to you, whatever stage of your professional journey you're at, and how you can use it in ways that reflect your professional values, responsibilities and goals.
Frequently asked questions
Do I need a LinkedIn profile to attend?
No. Whether you've never used LinkedIn, have a profile you rarely look at or already use it regularly, you're welcome.
Is this a technical workshop?
No. We'll explore practical examples and aspects of the platform, but the focus is on professional identity, networking, engagement, career development and ethical considerations rather than step-by-step technical instructions.
Will I have to post anything on LinkedIn?
No. There'll be opportunities to participate in discussions and reflective activities, but you won't be expected to publish anything during the training.
Is this suitable for experienced professionals and leaders?
Yes. We'll explore how LinkedIn can support professional networking, leadership development, career progression and contributing to conversations relevant to your sector.
Can I ask questions?
Absolutely! There'll be approximately 15–20 minutes of Q&A following the masterclass.
You'll also have an opportunity to submit questions beforehand.
What if I can't attend live?
That's absolutely fine.
All registered participants will receive access to the recording after the live masterclass.
You'll also receive the PDF workbook and can complete the required activities to obtain your certificate of completion.
Will I receive a CPD certificate?
Yes. Once you've completed the knowledge quiz and feedback survey, you'll receive a certificate of completion.
You can retain this as evidence of professional development, subject to the requirements of your professional association.
Is the training ACA OPD approved?
Jazmin Pursell Consulting is an ACA Approved OPD Provider. Any specific ACA OPD approval or points for this masterclass will be confirmed separately.
Is this a marketing or sales training?
No. This masterclass focuses on professional identity, networking, career opportunities, meaningful engagement and ethical considerations for helping professionals.
It isn't a comprehensive marketing or sales training program.
Can I purchase a personalised consultation as well?
Yes!
You can add a VIP LinkedIn Strategy Session for $370 AUD.
This includes a 10-minute review of your personal LinkedIn profile, a 50-minute individual online consultation and 30 minutes preparing your personalised one-page LinkedIn action plan.
The VIP consultation focuses on your individual LinkedIn profile and professional presence, rather than a business or company LinkedIn page.
You can purchase the consultation independently or alongside the masterclass.
Can my organisation purchase access for multiple staff?
For organisational enquiries, please email contact@jazminpursell.com.au to discuss your requirements.
Would you like some individual support with your LinkedIn?
Sometimes, attending a training gives you plenty of ideas, but you're still wondering how to apply them to your own professional circumstances.
Perhaps you'd appreciate someone reviewing your personal LinkedIn profile, helping you clarify your professional identity or discussing how LinkedIn might support your career, leadership or professional networking goals.
That's where my VIP LinkedIn Strategy Session comes in.
For $370 AUD, you'll receive 90 minutes of personalised professional support:
10-minute personal LinkedIn profile review before our appointment
50-minute individual online consultation tailored to your circumstances
30 minutes preparing your personalised one-page action plan with recommendations and practical next steps
The consultation focuses on your personal LinkedIn profile, not a business or company LinkedIn page.
You can purchase your VIP session alongside the masterclass or independently.
Let's Talk LinkedIn Masterclass: $129 AUD
VIP LinkedIn Strategy Session: $370 AUD
Both together: $499 AUD
Appointments for the VIP consultation can be booked separately, subject to availability, including dates in 2027.
Ready to make more of LinkedIn?
You don't need a perfectly polished profile, hundreds of connections or a long list of posts.
You just need somewhere to start.
Join me for Let's Talk LinkedIn, where we'll explore how you can develop your professional presence, connect with others and use LinkedIn in ways that support your professional goals.
Tuesday 24 November 2026
Australian start times:
10:00 am AEST (Queensland)
11:00 am AEDT (NSW, Victoria, ACT and Tasmania)
10:30 am ACDT (South Australia)
9:30 am ACST (Northern Territory)
8:00 am AWST (Western Australia)
Live online | 90-minute masterclass plus 15–20 minutes of Q&A
Price: $129 AUD
Includes recording access, downloadable PDF workbook and a certificate of completion once you've met the requirements.
Can't attend live? Register anyway and watch the recording afterwards.
ADD TO CART
Questions? Email contact@jazminpursell.com.au.
I look forward to seeing you there!
Jazmin
Does any of this sound familiar to you?
Have you ever found yourself thinking:
"I've got a LinkedIn profile, but I hardly ever use it."
"I don't know what I'd even post about."
"What if I say something and people disagree with me?"
"I feel awkward connecting with people I don't know."
"I'm worried about what my employer or colleagues might think."
"I don't want to share too much personal information online."
"I see other professionals using LinkedIn, but I'm not sure what I'm supposed to be doing."
"I'd like to build my professional network, but I don't know where to start."
You're certainly not alone.
And here's something I want you to know: you don't have to become someone you're not to benefit from LinkedIn.
You can be thoughtful, reserved, curious, experienced, new to the profession, working in government, running a private practice or considering a career change.
There's no single correct way to use LinkedIn.
What matters is understanding how the platform can support your professional goals and finding an approach that aligns with your values and responsibilities.
We are busting the myth that tells us that…
LinkedIn is only yourself for finding your next job.
When people think about LinkedIn, they often think about job advertisements, recruitment and professional profiles.
But there are so many other ways it can be useful.
You might use LinkedIn to connect with professionals working in areas you're interested in, learn about emerging issues in your sector, discover professional development opportunities or contribute to conversations about topics you're passionate about.
Perhaps you're interested in moving into leadership, exploring a different area of practice or building connections outside your current organisation.
Or maybe you're a private practitioner wanting to develop relationships with other professionals.
You don't necessarily need to be actively looking for a new job to benefit from being on LinkedIn.
Sometimes, the opportunities we discover come through the professional relationships we've developed over time.
What we’ll explore in this masterclass together:
This isn't a marketing or sales course, and it isn't a technical tutorial where I'll spend the session showing you which buttons to click.
Instead, we'll explore the practical, professional and ethical considerations involved in using LinkedIn, with examples and reflective activities throughout.
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We'll begin with a self-assessment to help you identify where you're currently at.
Perhaps you've never used LinkedIn. Maybe you've created a profile but haven't completed it, or you're someone who regularly reads posts without engaging.
You might already be posting and connecting with people but feel uncertain about your approach.
We'll also explore some of the beliefs and concerns that might be holding you back.
-
Who are you as a professional, and what would you like others to understand about you?
We'll explore how your values, professional interests, experience and goals can guide how you present yourself and engage with others.
You don't need to have a perfectly defined career pathway to begin developing your professional identity.
-
What does your profile communicate about you?
We'll discuss the importance of your profile photograph, headline, About section and how you describe your professional experience.
We'll also have a little fun exploring examples of profile photographs and what they might communicate!
-
Have you ever wondered whether it's appropriate to connect with someone you've never met?
Or perhaps you've received a connection request from someone you don't know and weren't sure whether to accept it.
We'll discuss LinkedIn networking etiquette, connecting with others, professional relationships and ways to engage beyond your immediate workplace.
-
LinkedIn can be useful whether you're actively job searching or simply curious about what opportunities might exist.
We'll explore how you can use it to learn about organisations, discover different career pathways, connect with leaders and expand your understanding of the sector.
-
We'll explore different ways to engage with other professionals on LinkedIn, including commenting, sharing posts and contributing to conversations that are relevant to your professional interests.
-
For helping professionals, this is particularly important.
We'll explore confidentiality, privacy, professional conduct, organisational expectations and the boundaries between our personal and professional lives.
We'll also consider how to make thoughtful decisions about what you share, how you communicate and how your professional responsibilities apply online.
Who should attend?
This masterclass is suitable for helping professionals at different stages of their careers, including:
Social workers
Counsellors and psychotherapists
Psychologists
Allied health professionals
Students and graduates
Practitioners considering career progression or new opportunities
Aspiring and established leaders
Private practitioners and business owners
Professionals wanting to develop meaningful networks and contribute to sector conversations
Whether you're completely new to LinkedIn or already use it regularly, there will be opportunities to reflect on how you use the platform and what you might like to do differently.
What will you walk away with?
By the end of our time together, you'll have had the opportunity to:
Identify where you're currently at in your LinkedIn journey
Reflect on beliefs and concerns that may be holding you back
Develop greater clarity about your professional identity and values
Consider improvements to your LinkedIn profile
Explore ways to connect and engage with other professionals
Better understand how LinkedIn might support your career and professional development
Consider ethical and professional boundaries when using the platform
Develop realistic next steps that suit your individual goals
My aim isn't for you to leave feeling that you need to do everything on LinkedIn.
It's for you to leave with greater clarity about what's relevant to you and how you might put it into practice.
What have participants said about my previous training?
I know that when you're considering attending professional development, it's helpful to hear from people who have already participated in training delivered by the facilitator.
Through Jazmin Pursell Consulting, I aim to deliver professional development that is practical, engaging and relevant to the realities of working in helping professions.
Previous training feedback
Feedback collected from my Boundaries as Practitioners Masterclass Series between January and June 2026 showed:
78% of respondents expressed interest in attending future events
14 of 18 survey respondents indicated interest in future events.
4.3 out of 5 average training rating
Based on 18 survey responses.
4.3 out of 5 average likelihood-to-recommend rating
Based on 18 survey responses.
In participants' own words
"It was amazing."
"Excellent training."
"Well planned and thoughtful."
"I like that you include some personal experience, and normalise/humanise the experience of burnout."
These statistics and comments relate to previous Boundaries as Practitioners training, not Let's Talk LinkedIn. Source: Boundaries as Practitioners Masterclass Series Feedback Survey, January–June 2026.
I value this feedback because I want participants to feel that the time they spend attending professional development is worthwhile, and that they have opportunities to reflect on how the learning relates to their own circumstances.
What's included in your registration?
Live online masterclass
Join me on Tuesday 24 November 2026 for 90 minutes of learning, reflection, discussion and practical examples.
Live Q&A
We'll have approximately 15–20 minutes following the masterclass for questions.
You'll also have the opportunity to submit questions in advance.
Recording access
Every registered participant will receive access to the recording after the live training.
If you're unable to attend on the day, you can still register and complete the training afterwards.
Downloadable PDF workbook
Your workbook will include reflective exercises, activities and opportunities to identify your own next steps.
Knowledge quiz and feedback survey
You'll be able to complete a short knowledge quiz and feedback survey following the training.
Certificate of completion
Once you've completed the required activities, you'll receive a certificate of completion for your professional development records.
Everything above is included in the $129 registration fee.
If we haven’t yet met, I’m Jazmin.
I'm an AASW-registered social worker, professional supervisor, founder of Jazmin Pursell Consulting and host of the Not Another PD podcast.
I hold a Master of Social Work and a Master of Mental Health, and my professional experience includes counselling and therapy, mental health, child protection, disability, education, leadership and professional supervision.
I've worked directly with clients across the lifespan, including children, adolescents, adults and older adults, and I've also taught and supervised in the Master of Counselling program at Edith Cowan University.
A significant part of my work involves supporting helping professionals and leaders with their professional development, identity, values, boundaries and career decisions.
My own LinkedIn journey didn't start particularly confidently!
I first heard about LinkedIn around 2019, when a careers adviser at Monash University encouraged me to create a profile.
At the time, I genuinely wondered whether LinkedIn was some kind of Tinder for professionals!
I wasn't particularly enthusiastic about the idea of strangers being able to see where I'd worked or learn about my professional background.
Eventually, I joined, but I spent quite some time quietly observing what other people were doing.
Over time, my perspective changed.
LinkedIn has helped me develop meaningful professional connections, learn from people working in different sectors, discover opportunities and build relationships with people I might never otherwise have met.
It's also contributed to opportunities connected with my business, professional work and podcast.
Between July 2025 and July 2026, my LinkedIn content generated more than 132,000 impressions and reached approximately 46,800 members, according to my LinkedIn analytics.
But I don't believe those numbers are the most important measure of whether LinkedIn is useful.
For me, the value is in the relationships, conversations, professional learning and opportunities that can develop from being part of a professional community.
And that's what I want to help you explore.
You don't need to be a marketing expert to participate in professional conversations on LinkedIn.
You can approach it as the professional you already are.
What helping professionals and leaders have said about working with me:
FAQ’s
-
Absolutely. We'll start by exploring where everyone is currently at in their LinkedIn journey. You don't need to have an existing profile or previous experience.
-
The training isn't limited to beginners. We'll also explore professional identity, networking, engagement, career opportunities and ethical considerations that may be relevant to more experienced LinkedIn users.
-
No. You won't be expected to publish anything. There will be reflective activities and opportunities to participate, but you can engage in ways that feel appropriate for you.
-
No. This training focuses on professional networking, identity, career development, engagement and ethical considerations for helping professionals.
-
This isn't designed as a step-by-step technical tutorial. We'll discuss relevant LinkedIn features and examples, but the focus is on how and why you might use the platform professionally.
-
You can still register. All registered participants will receive access to the recording after the masterclass, along with the workbook and activities.
-
Yes. There'll be approximately 15–20 minutes of Q&A after the training, and you'll have an opportunity to submit questions beforehand.
-
Yes. You'll receive a certificate of completion once you've completed the required knowledge quiz and feedback survey.
You can retain the certificate for your professional development records, subject to your professional association's requirements.
-
Jazmin Pursell Consulting is an ACA Approved OPD Provider. Any specific ACA OPD approval or points for this masterclass will be confirmed separately.
-
For organisational enquiries or multiple registrations, please email contact@jazminpursell.com.au and I would love to assist you.
Would you like some individual support with LinkedIn?
During the masterclass, we'll explore different ways to use LinkedIn professionally, and you'll have an opportunity to reflect on what might be most useful for you.
However, you might also appreciate some individual guidance that's specific to your professional circumstances.
Perhaps you'd like feedback on your LinkedIn profile, support with how you communicate your experience and professional interests, or an opportunity to discuss how LinkedIn might support your career goals.
If that's something you're interested in, I also offer a VIP LinkedIn Strategy Session.
For $370 AUD, this includes:
A 10-minute review of your personal LinkedIn profile before we meet.
A 50-minute individual online consultation where we'll explore your goals, questions and professional presence.
A personalised one-page action plan, prepared over 30 minutes following our consultation, with practical recommendations and next steps.
You can purchase the VIP session separately or alongside the masterclass.
Masterclass: $129 AUD
VIP LinkedIn Strategy Session: $370 AUD
Both: $499 AUD
The VIP session is completely optional, and you don't need to purchase it to participate fully in the masterclass.
Are you ready to join me?
Whether you're completely new to LinkedIn, have a profile you rarely use, or you're looking for ways to become more confident and intentional about how you engage with other professionals, I'd love you to join me.
Let's Talk LinkedIn: LinkedIn Fundamentals for Helping Professionals
Tuesday 24 November 2026
10:00 am AEST (Queensland time)
Live online | $129 AUD
I look forward to exploring how you can make LinkedIn work for you, in a way that feels authentic, professional and aligned with your values.
