Let's Talk LinkedIn

LinkedIn Fundamentals for Helping Professionals

$129 AUD | Live online masterclass + recording + PDF workbook

You don't need to become a LinkedIn influencer to make the most of LinkedIn!

Perhaps you've had a LinkedIn profile for years but haven't updated it in ages. Maybe you enjoy reading other people's posts but wouldn't dream of writing one yourself.

Or perhaps you're already using LinkedIn and wondering whether you're making the most of it.

Whether you're starting your career, considering your next professional move, stepping into leadership or wanting to expand your professional network, LinkedIn has plenty to offer.

Join me for a practical, interactive masterclass where we'll explore how LinkedIn can support your professional identity, help you develop meaningful connections, discover career opportunities and contribute to conversations that matter to you.

And don't worry, you won't be expected to post every day or become a content creator!

When is the masterclass?

Tuesday 24 November 2026

Live online via Zoom

Australian start times

• 10:00 am AEST | Queensland

• 11:00 am AEDT | NSW, Victoria, ACT and Tasmania

• 10:30 am ACDT | South Australia

• 9:30 am ACST | Northern Territory

• 8:00 am AWST | Western Australia

Duration: 90-minute live masterclass, followed by approximately 15–20 minutes of Q&A.

Price: $129 AUD

Can't attend live? You're still welcome to register. All registered participants will receive access to the recording afterwards.

Does any of this sound familiar?

• You've got a LinkedIn profile, but you're not entirely sure what to do with it.

• You enjoy reading other people's posts but feel uncomfortable putting yourself out there.

• You'd like to expand your professional network but feel awkward connecting with people you haven't met.

• You're interested in career or leadership opportunities but aren't sure how LinkedIn could help.

• You've wondered what to post, who to tag or whether you should be commenting more often.

• You're concerned about privacy, confidentiality, professional boundaries or how your posts might be perceived.

• You're already using LinkedIn but would like to be more intentional about how you spend your time on it.

If any of these sound familiar, I'd love you to join me.

What will we explore?

This isn't a technical tutorial where I'll spend 90 minutes showing you which buttons to click.

Instead, we'll look at practical examples, explore some of the unwritten rules of LinkedIn and consider how you can use the platform in ways that align with your professional identity, values and goals.

1. Where are you in your LinkedIn journey?

Whether you're a complete beginner, a quiet observer or someone who regularly posts and engages, we'll explore where you're currently at, what might be holding you back and what you'd like to achieve.

2. What do you stand for?

What matters to you professionally? What are your values, interests and areas of expertise?

We'll explore how your professional identity can guide the way you present yourself, connect with others and contribute to conversations on LinkedIn.

3. Your LinkedIn profile

What does your profile communicate about you?

We'll discuss profile photographs, headlines, About sections and ways to present your professional experience, qualifications and interests.

And yes, we'll have a little fun exploring what NOT to do with your LinkedIn profile photograph!

4. Networking without the awkwardness

Should you connect with someone you've never met? What should you say when someone accepts your connection request?

We'll explore networking etiquette, developing meaningful professional relationships, tagging and connecting with people beyond your immediate workplace or sector.

5. Career opportunities and professional development

LinkedIn is much more than a job board.

We'll explore how it can help you discover career pathways, research organisations, learn from others, identify leadership opportunities and expand your professional connections.

6. Posting, commenting and finding your professional voice

Do you need to post regularly to benefit from LinkedIn?

We'll explore different ways to participate, including posting, commenting and engaging with professional conversations.

We'll also discuss the algorithm, communicating with purpose and finding an approach that feels appropriate for you.

7. Professional boundaries and ethical considerations

As helping professionals, we have responsibilities around confidentiality, privacy and professional conduct.

We'll explore ethical considerations, professional boundaries, employer expectations and ways to make thoughtful decisions about what you share and how you engage.

Who is this masterclass for?

Let's Talk LinkedIn has been designed for helping professionals at different stages of their careers, including:

• Social workers, counsellors, psychologists and allied health professionals

• Students, graduates and emerging practitioners

• Experienced professionals considering their next career move

• Aspiring and established leaders

• Private practitioners and professionals running their own businesses

• Professionals wanting to expand their networks, learn from others and contribute to conversations in their sector

Whether you've never used LinkedIn, have a profile you rarely look at or already engage regularly, you're welcome.

You don't need any previous LinkedIn experience to attend.

What will you take away?

By the end of the masterclass, you'll have had the opportunity to:

• Reflect on your current relationship with LinkedIn and what might be holding you back

• Develop greater clarity about your professional identity, values and interests

• Identify opportunities to strengthen your LinkedIn profile

• Explore practical ways to develop meaningful professional connections

• Understand different approaches to posting, commenting and engaging

• Consider ethical responsibilities and professional boundaries

• Identify realistic next steps that align with your goals

The aim isn't for everyone to use LinkedIn in the same way.

It's about understanding how LinkedIn might be useful to you.

What's included in your $129 registration?

Live 90-minute online masterclass

Join me for an interactive session with practical examples, reflective activities and opportunities to participate.

15–20 minutes of Q&A

You'll have an opportunity to ask questions following the masterclass, including questions submitted beforehand.

Access to the recording

All registered participants will receive access to the recording after the live session.

If you can't attend on 24 November, you can still register and watch the training afterwards.

Downloadable PDF workbook

You'll receive a PDF workbook with reflective activities, practical exercises and space to develop your own LinkedIn action plan.

Knowledge quiz and feedback survey

Following the training, you'll complete a short knowledge quiz and feedback survey to meet the requirements for your certificate of completion.

Certificate of completion

Once you've completed the required activities, you'll receive a certificate of completion for your professional development records.

Price: $129 AUD

What have participants said about my previous training?

If you haven't attended one of my training sessions before, you might be wondering what to expect.

Through Jazmin Pursell Consulting, I deliver professional development that encourages participants to reflect, ask questions and consider how the learning applies to their own professional circumstances.

And participant feedback is something I take seriously.

Feedback from Boundaries as Practitioners

78% expressed interest in attending future events

14 out of 18 survey respondents indicated an interest in future events.

4.3 out of 5 average training rating

Based on 18 participant survey responses.

4.3 out of 5 average likelihood-to-recommend rating

Based on 18 participant survey responses.

Source: Boundaries as Practitioners Masterclass Series Feedback Survey, January–June 2026. These results relate to a previous training program, not Let's Talk LinkedIn.

In participants' own words

“It was amazing.”

“Excellent training.”

“Well planned and thoughtful.”

“I like that you include some personal experience, and normalise/humanise the experience of burnout.”

Feedback from previous Boundaries as Practitioners training participants.

For me, professional development should offer more than information to listen to. It should also create opportunities to reflect, consider different perspectives and identify what you might do differently afterwards.

That's the approach I'll be bringing to Let's Talk LinkedIn.

Hi, I'm Jazmin!

I'm an AASW-registered social worker, professional supervisor, founder of Jazmin Pursell Consulting and host of the Not Another PD podcast.

I hold a Master of Social Work and a Master of Mental Health, and my professional experience spans counselling and therapy, child protection, disability, mental health, education, professional supervision and leadership.

I've worked with people across the lifespan through direct counselling and therapy practice, and I've also taught and supervised in the Master of Counselling program at Edith Cowan University.

Much of my work involves supporting helping professionals and leaders to reflect on their professional identity, navigate career decisions, clarify their values and develop professionally.

I've been using LinkedIn since approximately 2019, although I certainly didn't start out feeling confident about it!

When I first heard about LinkedIn as a social work student, I genuinely wondered whether it was some kind of Tinder for professionals.

I wasn't particularly enthusiastic about the idea of strangers knowing where I'd worked or having access to information about my professional background.

Eventually, I joined and spent quite some time quietly observing what other people were doing.

Since then, LinkedIn has become a valuable part of my professional life.

I've developed relationships with professionals across different sectors, been approached about employment opportunities, received enquiries about my services and connected with people I might otherwise never have met.

I'm not here to promise you'll suddenly have thousands of followers or become a LinkedIn influencer.

I want to help you understand how LinkedIn might be useful to you, whatever stage of your professional journey you're at, and how you can use it in ways that reflect your professional values, responsibilities and goals.

Frequently asked questions

Do I need a LinkedIn profile to attend?

No. Whether you've never used LinkedIn, have a profile you rarely look at or already use it regularly, you're welcome.

Is this a technical workshop?

No. We'll explore practical examples and aspects of the platform, but the focus is on professional identity, networking, engagement, career development and ethical considerations rather than step-by-step technical instructions.

Will I have to post anything on LinkedIn?

No. There'll be opportunities to participate in discussions and reflective activities, but you won't be expected to publish anything during the training.

Is this suitable for experienced professionals and leaders?

Yes. We'll explore how LinkedIn can support professional networking, leadership development, career progression and contributing to conversations relevant to your sector.

Can I ask questions?

Absolutely! There'll be approximately 15–20 minutes of Q&A following the masterclass.

You'll also have an opportunity to submit questions beforehand.

What if I can't attend live?

That's absolutely fine.

All registered participants will receive access to the recording after the live masterclass.

You'll also receive the PDF workbook and can complete the required activities to obtain your certificate of completion.

Will I receive a CPD certificate?

Yes. Once you've completed the knowledge quiz and feedback survey, you'll receive a certificate of completion.

You can retain this as evidence of professional development, subject to the requirements of your professional association.

Is the training ACA OPD approved?

Jazmin Pursell Consulting is an ACA Approved OPD Provider. Any specific ACA OPD approval or points for this masterclass will be confirmed separately.

Is this a marketing or sales training?

No. This masterclass focuses on professional identity, networking, career opportunities, meaningful engagement and ethical considerations for helping professionals.

It isn't a comprehensive marketing or sales training program.

Can I purchase a personalised consultation as well?

Yes!

You can add a VIP LinkedIn Strategy Session for $370 AUD.

This includes a 10-minute review of your personal LinkedIn profile, a 50-minute individual online consultation and 30 minutes preparing your personalised one-page LinkedIn action plan.

The VIP consultation focuses on your individual LinkedIn profile and professional presence, rather than a business or company LinkedIn page.

You can purchase the consultation independently or alongside the masterclass.

Can my organisation purchase access for multiple staff?

For organisational enquiries, please email contact@jazminpursell.com.au to discuss your requirements.

Would you like some individual support with your LinkedIn?

Sometimes, attending a training gives you plenty of ideas, but you're still wondering how to apply them to your own professional circumstances.

Perhaps you'd appreciate someone reviewing your personal LinkedIn profile, helping you clarify your professional identity or discussing how LinkedIn might support your career, leadership or professional networking goals.

That's where my VIP LinkedIn Strategy Session comes in.

For $370 AUD, you'll receive 90 minutes of personalised professional support:

• 10-minute personal LinkedIn profile review before our appointment

• 50-minute individual online consultation tailored to your circumstances

• 30 minutes preparing your personalised one-page action plan with recommendations and practical next steps

The consultation focuses on your personal LinkedIn profile, not a business or company LinkedIn page.

You can purchase your VIP session alongside the masterclass or independently.

Let's Talk LinkedIn Masterclass: $129 AUD

VIP LinkedIn Strategy Session: $370 AUD

Both together: $499 AUD

Appointments for the VIP consultation can be booked separately, subject to availability, including dates in 2027.

Ready to make more of LinkedIn?

You don't need a perfectly polished profile, hundreds of connections or a long list of posts.

You just need somewhere to start.

Join me for Let's Talk LinkedIn, where we'll explore how you can develop your professional presence, connect with others and use LinkedIn in ways that support your professional goals.

Tuesday 24 November 2026

Australian start times:

• 10:00 am AEST (Queensland)

• 11:00 am AEDT (NSW, Victoria, ACT and Tasmania)

• 10:30 am ACDT (South Australia)

• 9:30 am ACST (Northern Territory)

• 8:00 am AWST (Western Australia)

Live online | 90-minute masterclass plus 15–20 minutes of Q&A

Price: $129 AUD

Includes recording access, downloadable PDF workbook and a certificate of completion once you've met the requirements.

Can't attend live? Register anyway and watch the recording afterwards.

ADD TO CART

Questions? Email contact@jazminpursell.com.au.

I look forward to seeing you there!

Jazmin